In today’s world, reputation is our greatest asset.
This is as true for the individual, as it is for your business. It gives a point of difference. Social Media enables you to share information online with others, however, it is important to resist from sharing inappropriate and private material that can negatively impact your reputation.
We interviewed Marianne Rom the Founder of Social Ediquette, who is speaking on Social Media for Professionals in Bunbury on 30th June.
Q: Marianne, share your expertise – describe what you offer to people attending on the day and why you are good at what you do?
A: Marianne has trained with world leading experts in all aspects of Social Media creating her own niche in the industry. She is passionate about creating social change around the way we engage online, to make it safer and create a nurturing environment for the future. In a world where almost everything we do can be observed, it’s important to understand how this can affect our online reputation
- Extensive international experience across many industries in executive management, administration and marketing, internal corporate communications, brand identity, recruitment and protocol visits for international leaders and executives
- Program Partner of the Australian Government’s cyber safety initiative Stay Smart Online
- Social Media moves fast and is constantly changing – Marianne has committed to continued learning and professional development and trains with world-leading experts in all aspects of Social Media creating her own niche in the industry.
Marianne is also an entertainer having been involved with musical theatre both on stage as a performer and behind stage. She has been actively involved in the WA music scene along with her musician husband for 23 years as a singer and has also managed his music career and he one of the very few entertainers who has solid work without requiring the services of a talent agent.
- Daughter is a young Australian actor/model and Marianne has worked closely with and developed positive relationships with agents, casting directors, acting/modelling coaches in Australia over the past 7 years and currently building relationships with international agencies.
- Recognised as an influencer in the Western Australia business community.
Q: How will you be able to help women – what skills will they learn from you?
A: Re-entering the workforce is challenging enough, without the worry about how your digital presence will affect future opportunities in the workplace. We will discuss the importance of a digital cleanse and provide tools and strategies to ‘hide’ the not-so-good by pushing out great content. Understanding the expectations of the employer in regards to social media use, both work related and privately and how it can affect the working relationship. We will provide tips and strategies on how to improve your social presence which should mirror your offline behaviour.
Q: Share a personal story – how have your skills helped someone in your professional career (an example).
A: I have a client who had been in the same profession for a number of years. She wanted a change to something completely different and realised that she had no resume, no social media presence other than a personal Facebook profile and had no idea where to start. She had some personal issues and lacked confidence. Was eager enough to want the change and was happy to do the work but doubted whether she had the goods to go for a change. We spent time cleaning her current Facebook profile by deleting some posts that may have looked unfavourable and then we went through security and privacy setting and other features to limit exposure. We then set about building a LinkedIn profile and focussed on building connections in the industry that she wanted to get into. She made contact with someone who put her in the right direction and advised that she may need to take a few courses in the particular field. Advice taken and my client is now successfully ploughing through the course in anticipation of the job reward upon completion.
Q: What are you Top 5 Tips and what led you to share them?
A: The majority of recruiters are now researching candidates thoroughly through social media. If they don’t like what they see you are unlikely to get asked in for an interview. I believe the best way to start is to tidy up your profiles giving researchers nothing but positive information to work with.
Top 5 Tips:
- Fill out your social media profiles fully
- Think before you post or reply
- Choose your “friends” – Don’t just friend everyone
- Don’t send out invitations to birthdays and games!
- Tone & Voice – Check your spelling, grammar and tone before posting.
Q: What inspires you and why do you want to be involved in this event?
A: I have been in the position of leaving the corporate world to set out running my own business, then children came along and my business focus shifted. Sometimes even the most confident people need help in re-establishing a professional presence. I found my priorities changed and I wanted my business to reflect those priorities. I believe that everyone should be giving back to the community in some way and I am in a position to help women re-establish a professional presence through social media, which is why I am so committed to WILD’C and the Bunbury event.
- An interview with Marianne Rom (Written by Alexia Brbich)
- Social Ediquette: http://socialediquette.com
- Speaker at our project: Re-energising Women to Re-enter the Workforce
- Presentation Topic: Social Media for Professionals
- Event: 30 June 2016 @ Bunbury CCI, 15 Stirling Street, Bunbury, Western Australia
Want to learn more?
Register your interest to attend our event on 17 Feb 2016: Re Energising Women To Re-Enter The Workforce
Check out our full list of speakers for this event